Lily’s Kitchen International Template

Nourishing European pets

Overhauled international website template for use across 9 countries starting in Switzerland.

UI/UX project for Lily’s Kitchen

Large Homepage layout – Before and after comparison

Brief

Having been present in the European pet food market for some time with a simple informational site already live, Lily’s Kitchen wanted to further drive brand awareness with a richer website experience. Starting with Switzerland in German and French, this new template would be rolled out in 9 languages across 9 European countries.

As I had already worked for Lily’s Kitchen on their digital marketing output, I was in a comfortable position to be the sole designer on the project working with Lara Adeyemi, Lily’s Kitchen’s digital project manager. Together with a team consisting of; brand managers, a copywriter, marketing and ecommerce directors, and developers; we delivered a brand-new website from concept to build.

My role

Wireframing, visual design, UI component library, content visuals, product image crops, content preparation aid.

Team

Lara Adeyemi, Aimee O’Loughlin, Aleix Monegal, Artem Khomyn, Catherine Young, Diego Barroso, Léopoldine Bessineau, Michelle Corp, Mykhalio Matei, Nazarii Lysak, Pavlo Kindzerskyi, Robin Lourens, Sophie Bryson, Sophie Giddings, Yaroslav Federenko, Yehor Kharchenko, Yelyzaveta Maliutina, Yurii Kolesnyk.

Result

The new website features high-quality images of Lily's Kitchen products, engaging content about the benefits of their food, and clear calls to action to encourage visitors to buy their products through third-party retailers.

While I was only involved with the initial template design and site launch in Switzerland, since I left the project, it has successfully launched across the other 8 countries: Austria, Belgium, Finland, France, Italy, Netherlands, Portugal and Spain.

Small layouts

Large layouts